Covergirl Queen 3 In 1 Foundation Rich Mink

When it comes to foundation ranges, we're in the Beauty age, which means, we're tolerating nothing short of greatness. We don't want it -- if it comes in five shades. Women of color have been overlooked in the makeup section. It's one reason OG brands, such as MAC and Make Up For Ever, and new kids on block, such as Il Makiage and Fenty Beauty, are praised for their inclusive range of complexion products.

CoverGirl is one brand that's been considering women of colour longer than most. Back in 2005, the brand launched the Queen collection specifically for Black women, and the brand expanded its eyebrow category to include 40 shades of its TruBlend formula. A line of cosmetics for women of colour, introducing Full Spectrum, developed by a group of women that were multicultural.

Global R&D Face Manager of CoverGirl, johanne Richard, informs Refinery29 that growing this line was important to her because she has had her fair share of confusion in the cosmetics aisle. "So a lot of my friends and family have told me stories about mixing covergirl makeup unboxing foundation shades, so we really wanted to make a collection that addressed the specific nuances of our skin."

Richard and her team spent nearly two years measuring different people of color's skin tones. "During our research we were able to get a better understanding of the undertones of dark skin -- not just to deliver on colors but on finish, also," says Richard. "Most women of colour are put into the same category, but we all have different undertones and our complexions are really different." The CoverGirl team surveyed women of color to learn what this specific group wants, finding that most search color pigments , matte finishes, and complexion products when picking out makeup.

This research birthed the Full Spectrum collection, which comes with 20 foundation shades for medium-to-deep skin tones, powder foundation, brightening concealerprimer, eyeshadow, vivid eyeliners, lipstick, and more!